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Mr. Lake, or "Jake," as his team affectionately refers to him, is by far the most complex personality in the book. His belief that gaming will go big-time is so unshakable that during the two years covered in the story, Mr. Lake ponies up approximately $400,000 of his own money in order to sponsor his team. In the short term, he hopes that his team can challenge Team 3D for bragging rights and prize money. In the long term, he wants CompLexity on top of the Counter-Strike world at the moment when -- or if -- professional gaming lands lucrative television contracts and sponsorship deals.
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